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Insulation Industry Forecasts from Industry Experts

Experts Share Insulation Forecasts

Experts Share Insulation Forecasts in Issue 14 of Insulate Magazine

Originally published as the cover story in the January issue of Insulate Magazine, experts from the industry gave their opinion on what’s in store for the insulation industry in 2018. Read the full article below, or along with all the other great articles in Issue 14 of Insulate Magazine Issue 14 Insulate Magazine cover

Insulation Outlook 2018

We sit down and speak to some of the insulation industries leading voices to get their view on the events of 2017 and to take a look at what challenges and opportunities they expect from the year ahead. Colin Heath, Managing Editor at Insulate Magazine exclusively spoke to Ann Fisher, Brand Director at SIG, David Travill, Managing Director at Saint-Gobain Isover and Trevor Horsely, the Chief Executive Officer of Western Thermal Ltd.


Ann Fisher SIG Brand DirectorAnn Fisher, Brand Director SIG

Responsible for the Insulation Sales strategy for SIG Distribution, experienced in both Insulation Manufacturing and Distribution, Ann has worked in the UK and Europe building extensive knowledge of the requirements of being a valued route to market for suppliers and customers.

In a few words, how do you see the outlook for the insulation industry in 2018?

The insulation market will be resilient in 2018 as a sector influenced by current building regulations yet to be fully implemented by housebuilders, demand for acoustic solutions remaining high in the commercial interiors market, and increased RMI work on facades and cladding projects. However there will be challenges as manufacturing capacity, continental European market demands and upstream supply pressures will continue to impact in 2018 as we have experienced over the last few months.

Do you see any changes occurring in the next 12 months, if so, what might they be?

There will be increased demands from customers for specified tested products and evidence on compliance of supply and traceability, as an industry we need to ensure we can support customers with that assurance.

What areas will you be focussing on as a business in 2018?

SIG will be focussing on listening to the customers and suppliers to ensure we get the best offer of systems, products and service into the market. 

What was your company’s high point for 2017

The SIG Distribution Diamond Ball was one of the year’s highlights with 200 customers and suppliers attending the 60th Anniversary event in London, as part of the event one lucky customer won a fabulous pair of Diamond earrings his wife were delighted!!!

What worries you about the year ahead?

There is uncertainty over the impact of Brexit, skills shortages and some softness in the market forecasts over construction in the commercial sectors.   

And what excites you?

Taking the market information, supplier and customer feedback and bringing that together to deliver an SIG Distribution Brand and Sales strategy to ensure the Insulation range of products, suppliers and solutions  we offer is what the customers and market requires therefore enabling SIG Distribution to continue to lead the market.


David Travill Saint Gobain IsoverDavid Travill, Managing Director Saint-Gobain Isover

David Travill joined Isover as managing director in June 2013. With a professional background in the sales and commercial areas, he has worked in the construction/building materials sector for almost 30 years. Before joining Isover he held the position of Sales Director at British Gypsum for 5 years.

In a few words, how do you see the outlook for the insulation industry in 2018?

The underlying drivers remain strong, especially in new housing. Hopefully consumer confidence will hold up whilst we negotiate Brexit

Do you see any changes occurring in the next 12 months, if so, what might they be?

There will inevitably be a major revision to the building regulations post Grenfell, and I believe the need to address the performance gap between theoretic performance and actual on-site performance may, at last, gain some momentum.

What areas will you be focussing on as a business in 2018?

Continue to drive customer engagement and we will enter some new application/product segments

What was your company’s high point for 2017

Further market share gains, building on progress delivered in 2015-16.

What worries you about the year ahead?

Losing good people in what is becoming a very competitive jobs market, input cost inflation, meeting an increased demand without any compromise in service levels

And what excites you?

Continued focus on customer engagement, further progress in building a team that has a can-do attitude, launching some exciting new products, meeting increased demand without any compromise in service levels


Trevor Horsely Western Thermal LtdTrevor Horsley, Chief Executive Officer Western Thermal Ltd 

Founded Western Thermal in 1985 and has guided the company to its current, well established and profitable position. Has extensive experience knowledge of the sector and wide contact base within it. President of the Thermal Insulators Contractors Association (TICA).

In a few words, how do you see the outlook for the insulation industry in 2018?

The outlook is positive in the H&V sector. Engineering sector will struggle until some of the big nuclear contracts get under way.

Do you see any changes occurring in the next 12 months, if so, what might they be?

Changes may occur within the infrastructure sector. I believe new builds will slow down, and the refurb sector will gather momentum.

What areas will you be focussing on as a business in 2018?

Globally on the H&V sector and following the recent acquisition of Henderson Site Services we will be expanding further into the pharmaceutical and food sectors.

What was your company’s high point for 2017

The IGL acquisition and HSS acquisition.

What worries you about the year ahead?

No worries for 2018. Western Thermal have a strong forward order book.
The sector will look for some changes in 2019 which could be affected by Brexit.

And what excites you?

I get excitement from securing orders, satisfaction, by supply chain agreements with the clients and the suppliers and the ongoing development of the company branches and staff development.

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